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Menards E-Commerce Project
Project Overview
Menards is a well-known online store that sells many different products. They use the BigCommerce platform. The goal of this project was to improve their website and online marketing so it looks good, works smoothly, and helps attract more customers.
We worked on many things, like making the website easier for everyone to use (ADA compliant), improving email marketing, running better PPC ads, boosting SEO, and redesigning the website for better user experience. Every part of the project helped increase traffic and sales.
Objectives
The primary objectives for this campaign were:
- Fix Accessibility Issues
Make sure the website is fully accessible to people with disabilities by following ADA guidelines.
- Boost SEO
Increase organic traffic by improving website content, keywords, and structure.
- Improve Email Marketing
Create targeted and automated email campaigns to boost open and click rates.
- Redesign the Website
Create a modern, clean, and user-friendly design that keeps visitors engaged.
Approach
- Website Design
We redesigned the site with a fresh look that matches the brand. The new layout is clean and easy to use, leading to a 98% increase in user engagement.
- Website Development
We optimized the backend code and made sure the site works smoothly on all devices. Page speed improved by 150%, and the checkout process became easier.
- SEO Improvements
We improved content, metadata, and internal linking. This helped bring in 250% more organic traffic, making Menards rank higher in Google searches.
- ADA Compliance
We did a full audit to find accessibility problems. Then we fixed issues like alt text, buttons, and navigation. Now, the site meets 100% of ADA standards.
- Email Marketing
We grouped customers into segments and created personalized emails. Automated emails for promotions and offers helped boost open rates by 120% and click-through rates by 95%.
- Performance Tracking & Reporting
Monitored key metrics such as keywords, contents, and issues to ensure the website was on track for success.
Results
- +90% Traffic Increase: Boosted website traffic through targeted keywords.
- +60% Conversion Rate: Improved the rate of visitors taking desired actions.
- $1.5M Gross Revenue: Increased overall revenue as a result of more high-value customers.
- +150% Faster Page Load Speeds: Solve the website errors.
Conclusion
By improving design, development, and digital marketing, Menards now has a much better online store. The site is fast, user-friendly, and accessible to all. Email and ad campaigns are driving more sales and traffic. Overall, this project helped Menards become stronger in the competitive eCommerce space.
Project Information
Clients: Menards Brand Co.
Categories: E-Commerce
Services: SEO, Content Writing, Web Design, Web Development
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