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Ledge Loungers BigCommerce Project
Project Overview
Ledge Loungers is a premium brand that sells high-quality in-pool loungers, chairs, outdoor furniture, and pool hammocks. Their goal was to give customers a luxury poolside experience. But their old website on BigCommerce didn’t reflect this premium vibe. So, they partnered with Egochi to redesign the website and improve the online shopping experience.
Objectives
The main goals of this project were:
- Modern Website Design
Build a stylish and responsive website that shows the luxury feel of the brand.
- Better User Experience
Make it easy for customers to explore products and shop smoothly.
- Mobile Optimization
Ensure the site works well on all devices, especially phones and tablets.
- Increase Engagement & Sales
Use visuals, layout, and fast performance to get more traffic, better conversion, and higher revenue.
Approach
- Website Redesign
Created a fresh, modern, and mobile-friendly website on BigCommerce.
- Visual Storytelling
Used high-quality product photos and clean layouts to show the relaxing and elegant lifestyle.
- Easy Navigation
Improved menus and product filters to help customers find what they want faster.
- Fast Loading Speed
Optimized the site for speed so users don’t leave due to slow pages.
- Clear Product Info
Added short, clear descriptions to explain each product’s features and benefits.
Results
- +92% Organic Traffic: More people found the site through search engines
- +78% Conversion Rate: More visitors became paying customers.
- +88% Revenue Growth: Sales and income increased significantly.
Conclusion
This project shows how a good website redesign can boost customer experience, traffic, and sales. With better visuals, smoother navigation, and mobile-friendly design, Ledge Loungers became a top choice for luxury poolside furniture online.
Project Information
Clients: Ledge Loungers.
Categories: Furniture, Home & Garden
Services: SEO, Content Writing, Web Design, Web Development
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