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JMC Automotive Equipment BigCommerce Project
Project Overview
JMC Automotive Equipment is a U.S.-based company that sells high-quality automotive tools like car lifts, tire changers, and wheel balancers. They use the BigCommerce platform for their online store. To improve their website traffic and increase sales, JMC partnered with Egochi to build a strong digital marketing strategy. This included SEO (Search Engine Optimization), Content Optimization, and a full website redesign.
Objectives
The primary objectives for this website:
- Improve Website Performance
Fix website design and make it user-friendly so visitors can easily browse and buy tools.
- Boost Organic Traffic
Get more people to the website from Google by using better keywords and technical SEO.
- Boost Sales Conversions
Help more visitors become paying customers by improving ad messaging and website content.
- Build Trust and Brand Image
Make the site modern and professional to gain customer trust and highlight product quality.
Approach
- SEO Audit & Strategy
Did a full review of the website to find keyword gaps and fix technical issues. Then built a strong SEO plan to increase search visibility.
- Website Redesign (BigCommerce)
Updated the full website to look modern, load faster, and offer a smoother experience for customers.
- Integrated Digital Plan
Ensured that SEO, Content, and the website all worked together to create a better online experience and drive results.
- Audience Targeting
Targeted specific demographics using smart audience filters.
Results
- +90% Organic Traffic Growth: More people found the site through Google search.
- 150,000 Monthly Visitors: A large increase in monthly visitors who were interested in Automotive Equipment products.
- +78% Revenue Growth: Sales went up significantly due to the new digital strategy.
- +150% Faster Page Load Speeds: Solve the website problems.
Conclusion
This project shows how SEO, Content Optimization, and a fresh website design can help an automotive tools company grow online. With the right strategy, JMC saw more traffic, better conversions, and higher revenue.
Project Information
Clients: JMC Automotive Equipment Co.
Categories: BigCommerce
Services: SEO, Web Design, Content Optimization
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