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Pitchfork Media News & Media Project
Project Overview
Pitchfork Media is a popular online music magazine that shares music news, reviews, and stories. It gets about 2.6 million visitors every month. Egochi was asked to update the site so it connects better with music fans and helps people find new artists, albums, and trends easily.
Objectives
The primary objectives for this websites were:
- Refresh the Website
Make the website look modern and more fun to use.
- Improve User Experience
Make the site easier to use and faster to load.
- Improve Email Marketing
Create targeted and automated email campaigns to boost open and click rates.
- Increase Traffic and Engagement
Bring in more visitors and keep them on the site longer.
Approach
- Web Design
We gave the site a new, clean look with easier menus and better fonts. We also organized content so people could find reviews and articles quickly. This helped increase engagement by 90%.
- Web Development
We improved the backend of the website by speeding up server response and cleaning up the code. This reduced page load time by 80%, so the site runs smoothly even with lots of visitors.
- Search Engine Optimization (SEO)
We updated SEO settings like page titles, headings, and links inside the site. This helped search engines understand the site better, which led to a 80% increase in organic traffic.
- Content Writing
We rewrote and updated articles in a friendly and clear tone. We also made headlines more catchy and easy to read. Because of this, people spent 35% more time on each page.
- Performance Tracking & Reporting
Monitored daily reports such as keywords, contents, and issues to ensure the website was on track for success.
Results
- 2.6M+ Monthly Visitors
- +80% More Organic Traffic
- +35% More Time Spent on Pages
- +65% Better User Engagement
Conclusion
With these updates, Pitchfork Media now looks modern, works faster, and gives a better experience to music lovers. The project helped bring in more visitors, keep them longer on the site, and make the content easier to enjoy.
Project Information
Clients: Pitchfork Media.
Categories: News & Media Website
Services: SEO, Content Writing, Web Design, Web Development
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