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Wahoo Fitness WooCommerce Project
Project Overview
Wahoo Fitness is a popular brand that sells smart indoor bikes, trainers, pedals, heart rate sensors, and fitness watches. They wanted to grow their online sales and reach more fitness lovers using better digital marketing. The website runs on WooCommerce.
To achieve this, Wahoo Fitness teamed up with Egochi to improve their SEO and Google Ads (PPC) strategy. The goal was to make sure more people could find their products online and have a smooth shopping experience.
Objectives
The primary objectives for this campaign were:
- Increase Website Visibility
Make sure the website appears in top Google search results when people search for cycling and fitness products.
- Drive Quality Traffic
Bring more fitness enthusiasts and potential buyers to the website.
- Boost Sales Conversions
Help more visitors become paying customers by improving ad messaging and website content.
- Stand Out in a Competitive Market
Improve their position in the market by using targeted advertising and better keyword rankings.
Approach
- SEO Audit & Fixes
We started by checking the website for SEO issues. We then fixed on-page content, improved product descriptions, and used long-tail keywords related to indoor cycling and endurance training.
- Website Development
We optimized the backend code and made sure the site works smoothly on all devices. Page speed improved by 150%, and the checkout process became easier.
- SEO Improvements
We improved content, metadata, and internal linking. This helped bring in 250% more organic traffic, making Menards rank higher in Google searches.
- Audience Targeting
Targeted specific demographics like cyclists and fitness lovers using smart audience filters.
- Performance Tracking & Reporting
Monitored key metrics such as keywords, contents, and issues to ensure the website was on track for success.
Results
- +90% More Organic Traffic: More people found the website through Google searches.
- 150,000 Monthly Visitors: A large increase in monthly visitors who were interested in fitness products.
- $75,000 Monthly Sales Growth: Big improvement in revenue thanks to smart ads and SEO.
- +150% Faster Page Load Speeds: Solve the website problems.
Conclusion
By using advanced SEO and optimized content, Wahoo Fitness was able to grow their website traffic, improve conversions, and increase monthly sales. This project shows how strong digital marketing can help any fitness or eCommerce brand succeed online.
Project Information
Clients: Wahoo Fitness Co.
Categories: WooCommerce
Services: SEO, Web Design, Content Optimization
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